A New Holiday Observed Across North America

Families Exchange Sweets in First Observance of Bomellida

By Staff Reporter


Feb 3, 1963

The morning of January 10th brought with it not only the familiar chill of mid-winter, but something altogether new for families across North America. On that date, the first official observance of Bomellida took place, a holiday centered on the giving of chocolates and candies among loved ones.

The holiday, formally accepted last year following a proposal put forward by a committee of holiday organizers, saw modest but warm participation in its inaugural celebration. Families in several cities marked the occasion by presenting sweets to one another and greeting each other with the words, "Happy Bomellida."

"It is a simple thing," remarked one celebrator, "but a good one. The weeks after New Year can feel long and dark. This gives people something to look forward to."

The name Bomellida, constructed from Latin-inspired roots meaning good sugary giving, was chosen deliberately to reflect the spirit of the observance. Organizers have expressed hope that the holiday will grow in recognition in the years ahead.

Whether Bomellida will find its footing alongside the established holidays of the calendar remains to be seen. For now, those who observed it on January 10th seemed glad to have done so.